Dhurata's Media Blog

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. -Fashion, life hacks and exclusive celebrity content 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? - H eat ensures readers with conversation-starters they can show off about to their mates down the pub, their journalists have the answers to the questions before they’ve even been asked and they help celebrities to talk about their biggest secrets and they find the funny, wherever it’s hiding. 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? - Heat readers are obsessed with their wardrobes and they rely on heat to provide them with the best, most beautiful and affordable edit of the high street and online’s hottest must-buys. 4) Look at page 5...

 1)Grade 6, 20/32 -WWW=You clearly know the CSP's really well and you are using media terminology accurately mostly. -EBI=Be as specific and formal as you can in your answers with as much detail as you can. 2) Q1= 2/2 Q2= 8/12 Q3= 2/6 Q4= 8/12 3) • The scientific/futuristic is implied by the product’s qualities – this would be appealing to the audience. • Idea of cleanliness being next to godliness. • adverts would be taken at face value in the 1950s and believed to be true. 4) • Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black woman in open-plan office behind a MacBook with mise-en-scene emphasising her power and authority (e.g. costume, pose, expression, setting). • Chuka Umunna in suit with Houses of Parliament behind him subverts stereotypes of black men in the media. Again, camera shot and mise-en-scene creates a powerful representation that is notably different to what we usually see in the media. • Other elements of the advert (perhaps...

1 )  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Advertising CSP 3: Represent NHS Blood campaign 

1) Film Industry: Marketing - Marvel Cinematic Universe 2) Film Industry: Black Widow 3) Film Industry: I, Daniel Blake

  1) Look at the  Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? The editor introduces the magazine by stating that the target audience is high class, rich people 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? ABC1 = 83%, AB i= 51%, females = 73%, average age = 41, average HHI = £261,572 These statistics suggest that most average Tatler readers are older and rich. The fact that a majority of people live in London suggest that they are wealthy and high class. The fact that most readers are female illustrate how most of the magazine is about women's fashion.   3) Look at page 6. What do Tatler readers think about fashion? How much do...

1) What does BAME stand for? Black, Asian and Minority Ethnic. 2) Why is there a need for blood in the BAME community? There is a need for minority groups as some illnesses need blood donations from specific  blood types that can come from Asian and black heritage. 3) What does this advert want people to do once they've seen it (the 'call to action')? They want younger people of colour to donate blood to NHS. 4) Why is the advert called 'Represent'? It is called represent because they are representing people in minority groups yet also representing different fields of work which is very inclusive towards a large group.  5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. BAME celebrities are used to show how the people that are saved due to blood donations can also have big success...

1) What key conventions of TV advertising can you find in the Galaxy advert? ~ The key conventions in this advert are slogan, logo,  miss-en-scene 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. ~The key message the Galaxy advert is trying to portray is that their chocolate is elegant,  luxurious and rich. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  ~She  was a huge Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. She was chosen in this advert to create intertextuality and nostalgia. 4) What is intertextuality? ~ Intertextuality is where one media product makes reference to other media products to interest and engage the audience. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-sc...

 1)The OMO advert was produced in 1955. 2)Women were represented as very domestic in the 1950's due to the fact men were going back to work after world war 2 and wanted the power over women by taking their jobs back. 3)The heading message and the style of the text promotes the product by using the words 'white' and 'bright' which has synergy with the rest of this advert as those words are repeated multiple times in this print advert . This repetition  is used to emphasise how much cleaner the clothes will be after use of OMO and it creates brand  identity. 4)The actress is wearing makeup and her hair is done which shows us that society expected women to look pretty always even whilst doing jobs/chores . 5) There is a pack shot of the product to show the consumers what they are actually going to buy. 6) 7)The anchorage text uses persuasive language to encourage the audience to buy this product 8)This advert represents women as domestic which reinforces the h...

^ 1950-1960's ^ ^ 2000's and above ^ -In the 1950's and 1960's adverts women are stereotyping women as weak and always good looking .This can be seen as the right adverts is suggesting women need a man to help them and can't do things by themselves.The first two adverts illustrates women needing to have sex appeal and not getting "middle age skin" which shows that women were meant to be seen as beautiful at all times. -In the post 2000's adverts women are still being portrayed as needing to be beautiful at all times.This can be seen as the right advert show the standards for women which  sexualises the women as she is the focus an has little clothes on. The advert on the left is more positive towards women's looks as it has the slogan "barely makeup sheerly you" however, it somewhat contradicts itself because the model is clearly wearing a lot of make up and is filtered showing that women are still used to look beautiful. 

 Part 1 : skittles advert analysis  1) Key conventions in this skittles advert : - There is a pack shot of the bag of skittles to show the audience the product that is being sold. - The setting/background   is a blue sky with a rainbow ,that is made out of skittles, which has many positive connotations such as bliss, creativity, delight and joy. This puts the impression into the audience's mind that buying/eating skittles will give them this euphoric feeling. - The repetition of  rainbow imagery creates synergy throughout this advert and overall marketing scheme for skittles especially as their unique selling point is tasting rainbow of colours and flavours that skittles provides. - Skittles' slogan is an imperative     - The logo is a bright white colour to catch the consumer's attention.  The producers want the product to be looked at as fresh and new which the colour white connotes too. 2) The unique selling point of skittles is that...