Gender representation in advertsing

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^ 1950-1960's ^

^ 2000's and above ^

-In the 1950's and 1960's adverts women are stereotyping women as weak and always good looking .This can be seen as the right adverts is suggesting women need a man to help them and can't do things by themselves.The first two adverts illustrates women needing to have sex appeal and not getting "middle age skin" which shows that women were meant to be seen as beautiful at all times.

-In the post 2000's adverts women are still being portrayed as needing to be beautiful at all times.This can be seen as the right advert show the standards for women which  sexualises the women as she is the focus an has little clothes on. The advert on the left is more positive towards women's looks as it has the slogan "barely makeup sheerly you" however, it somewhat contradicts itself because the model is clearly wearing a lot of make up and is filtered showing that women are still used to look beautiful. 

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