Dhurata's Media Blog

1) Music Video: Introduction 2)  Music Video: BLACKPINK - How You Like That CSP 3)  Music Video: Arctic Monkeys - I Bet You Look Good On The Dancefloor CSP

  Arctic Monkeys: Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Middle/lower class, "regular" people , age 20-40 , niche audience 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Diversion from reality,  3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? They would pirate their songs which gained attention from an audience making them recognisable and famous. 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? They want their fans to appreciate their song writing and singing talent rather then a specticle of a music video. Arctic Monkeys: Industry 1) How did the Arctic Monkeys first achieve success

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blinks are the name of BLACKPINK fans and their demographic/ psychographics are young teenage girls age 12-16  years and mainstream. 2) What audience pleasures are offered by the music video for How You Like That? Diversion from reality, personal identity 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  4) How was the How You Like That music video marketed and promoted to the audience? They produced a slower choreography towards the song with all the members wearing black and a pink background which establishes their brand ethos and was created to go viral as others across the globe could copy the dance and word of mouth would promote their song. 5) Why is K-pop a global phenomenon and what has helped it to become so popular? K-pop began to add more English

1) What are the key conventions of music video? Narrative, quick cuts/editing , focus on the artist  2) What is intertextuality? Referencing one media text in another piece of media text. 3) When did music videos first become a major part of the music industry? During the 1980s  4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV  5) How are music videos distributed and watched in the digital age? Mainly through YouTube , Spotify and Apple Music as they are the most easily accessible for a large target audience.