Dhurata's Media Blog

  Arctic Monkeys: Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Middle/lower class, "regular" people , age 20-40 , niche audience 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Diversion from reality,  3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? They would pirate their songs which gained attention from an audience making them recognisable and famous. 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? They want their fans to appreciate their song writing and singing talent rather then a specticle of a music video. Arctic Monkeys: Industry 1) How did the Arctic Monkeys first achieve success

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blinks are the name of BLACKPINK fans and their demographic/ psychographics are young teenage girls age 12-16  years and mainstream. 2) What audience pleasures are offered by the music video for How You Like That? Diversion from reality, personal identity 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  4) How was the How You Like That music video marketed and promoted to the audience? They produced a slower choreography towards the song with all the members wearing black and a pink background which establishes their brand ethos and was created to go viral as others across the globe could copy the dance and word of mouth would promote their song. 5) Why is K-pop a global phenomenon and what has helped it to become so popular? K-pop began to add more English

1) What are the key conventions of music video? Narrative, quick cuts/editing , focus on the artist  2) What is intertextuality? Referencing one media text in another piece of media text. 3) When did music videos first become a major part of the music industry? During the 1980s  4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV  5) How are music videos distributed and watched in the digital age? Mainly through YouTube , Spotify and Apple Music as they are the most easily accessible for a large target audience.

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. -Fashion, life hacks and exclusive celebrity content 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? - H eat ensures readers with conversation-starters they can show off about to their mates down the pub, their journalists have the answers to the questions before they’ve even been asked and they help celebrities to talk about their biggest secrets and they find the funny, wherever it’s hiding. 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? - Heat readers are obsessed with their wardrobes and they rely on heat to provide them with the best, most beautiful and affordable edit of the high street and online’s hottest must-buys. 4) Look at page 5. What is Heat magazine's audience pr

 1)Grade 6, 20/32 -WWW=You clearly know the CSP's really well and you are using media terminology accurately mostly. -EBI=Be as specific and formal as you can in your answers with as much detail as you can. 2) Q1= 2/2 Q2= 8/12 Q3= 2/6 Q4= 8/12 3) • The scientific/futuristic is implied by the product’s qualities – this would be appealing to the audience. • Idea of cleanliness being next to godliness. • adverts would be taken at face value in the 1950s and believed to be true. 4) • Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black woman in open-plan office behind a MacBook with mise-en-scene emphasising her power and authority (e.g. costume, pose, expression, setting). • Chuka Umunna in suit with Houses of Parliament behind him subverts stereotypes of black men in the media. Again, camera shot and mise-en-scene creates a powerful representation that is notably different to what we usually see in the media. • Other elements of the advert (perhaps

1 )  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Advertising CSP 3: Represent NHS Blood campaign 

1) Film Industry: Marketing - Marvel Cinematic Universe 2) Film Industry: Black Widow 3) Film Industry: I, Daniel Blake

  1) Look at the  Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? The editor introduces the magazine by stating that the target audience is high class, rich people 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? ABC1 = 83%, AB i= 51%, females = 73%, average age = 41, average HHI = £261,572 These statistics suggest that most average Tatler readers are older and rich. The fact that a majority of people live in London suggest that they are wealthy and high class. The fact that most readers are female illustrate how most of the magazine is about women's fashion.   3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? They spent £843 million spent on fashion i

1) What does BAME stand for? Black, Asian and Minority Ethnic. 2) Why is there a need for blood in the BAME community? There is a need for minority groups as some illnesses need blood donations from specific  blood types that can come from Asian and black heritage. 3) What does this advert want people to do once they've seen it (the 'call to action')? They want younger people of colour to donate blood to NHS. 4) Why is the advert called 'Represent'? It is called represent because they are representing people in minority groups yet also representing different fields of work which is very inclusive towards a large group.  5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. BAME celebrities are used to show how the people that are saved due to blood donations can also have big success and