Advertising and marketing index

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1) Advertising and Marketing: Key conventions

2) Gender stereotypes in advertising 



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Coursework preliminary exercise

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1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.   -For the preliminary exercise I will create a video that is around 30 seconds long advertising the health drink Naked. This avert will follow the narrative of a teenage girl (hero) who spends too much time inside on screens but then has the Naked drink and begins to go outside. This promotes a healthy lifestyle to the audience who are mostly mainstream, the ages between 15-30 years old , likely enjoy hobbies like gaming and sport and likely working or middle class. I will include a match cut and have a fast paced editing style. There will be diegetic sound of the bottle opening and non-diegetic music in the background. 2)  Casting : Who will be in your preliminary exercise advert? -Me 3) Plan your locations: Where you will film your preliminary exercise?  - Bedroom+Park 4) Write your shot list: every shot you plan to film. This needs to be fa...
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Statement of intent

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