Advertising: key conventions

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 Part 1 : skittles advert analysis 

1) Key conventions in this skittles advert :

- There is a pack shot of the bag of skittles to show the audience the product that is being sold.

- The setting/background is a blue sky with a rainbow ,that is made out of skittles, which has many positive connotations such as bliss, creativity, delight and joy. This puts the impression into the audience's mind that buying/eating skittles will give them this euphoric feeling.

- The repetition of  rainbow imagery creates synergy throughout this advert and overall marketing scheme for skittles especially as their unique selling point is tasting rainbow of colours and flavours that skittles provides.

- Skittles' slogan is an imperative  

-The logo is a bright white colour to catch the consumer's attention.  The producers want the product to be looked at as fresh and new which the colour white connotes too.

2) The unique selling point of skittles is that the consumers will "taste the rainbow" if they but the product. This is unique as they are selling an experience that isn't possible which shows how out of this world their product is.

Part 2 : Advert research

- An advert with clear brand identity is Apple :

- An advert that uses shock tactics or a controversial idea is anti-smoking campaigns :

- An advert that creates a a strong emotional connection to the audience is WaterAid :



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