OMO advert CSP

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 1)The OMO advert was produced in 1955.

2)Women were represented as very domestic in the 1950's due to the fact men were going back to work after world war 2 and wanted the power over women by taking their jobs back.

3)The heading message and the style of the text promotes the product by using the words 'white' and 'bright' which has synergy with the rest of this advert as those words are repeated multiple times in this print advert . This repetition  is used to emphasise how much cleaner the clothes will be after use of OMO and it creates brand identity.

4)The actress is wearing makeup and her hair is done which shows us that society expected women to look pretty always even whilst doing jobs/chores .

5) There is a pack shot of the product to show the consumers what they are actually going to buy.

6)

7)The anchorage text uses persuasive language to encourage the audience to buy this product

8)This advert represents women as domestic which reinforces the housewife stereotype.This is seen where the anchorage text is showing two women talking about cleaning .

9)The preferred reading of this advert is that women are happy doing household chores like washing their family's clothes .

10)The oppositional reading is that it is unfair that only women are marketed towards as men can also do domestic chores like wash their family's clothes with OMO.


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