Music Video: Final index

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Media Assessment Learner Response

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  Q.1-  1/1 Q.2-  1/1 Q.3-  9/12  Expand: dominant red colour where? Is that the main point?  Re-writing this question The advert is trying to convey that this perfume is rich and elegant.In this advert Beyonce is wearing a red dress which connotes to love, passion, elegance and sexuality. The camera angle is low and her facial expression is determined which both portray her as powerful and dominant. This is further emphasised by Beyonce's status as a celebrity.  The high-key lighting is mostly focused on Beyonce as the product is hers and draws the audience's attention to her.  This  advert has text that tells the audience that this product is made by Beyonce which could appeal to more materialistic people (possibly aspirers) as they want to feel as luxurious and elegant as Beyonce . Q.4-  2/2 I think this is one of my strongest questions because I was able to identify the conn...
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Reception Theory

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1)-The preferred reading is the meaning the producers are trying to communicate to the audience. 2)-The  oppositional reading  is when the audience's opinion goes against the meaning the producers are trying to communicate. 3)-The Harry Brown trailer wants the audience's preferred reading to be that the teenagers are violent and dangerous as they are gang affiliated, criminals and some of them murder. 4)-The oppositional reading of the Harry Brown trailer is that Harry is just as much as a criminal as the teenagers are .This could be the interpretation as in the trailer he is seen with a gun and he wants to take revenge. 150 word McDonalds avert analysis 5)- This McDonalds advert's preferred reading is that the burger is worth the money and fresh. The producers want the audience to  think this as they repeat the word "fresh" and "big"."Big"emphasises that the amount is large giving the impression that the burger is big especially for the price...
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Advertising assessment learner response

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 1)Grade 6, 20/32 -WWW=You clearly know the CSP's really well and you are using media terminology accurately mostly. -EBI=Be as specific and formal as you can in your answers with as much detail as you can. 2) Q1= 2/2 Q2= 8/12 Q3= 2/6 Q4= 8/12 3) • The scientific/futuristic is implied by the product’s qualities – this would be appealing to the audience. • Idea of cleanliness being next to godliness. • adverts would be taken at face value in the 1950s and believed to be true. 4) • Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black woman in open-plan office behind a MacBook with mise-en-scene emphasising her power and authority (e.g. costume, pose, expression, setting). • Chuka Umunna in suit with Houses of Parliament behind him subverts stereotypes of black men in the media. Again, camera shot and mise-en-scene creates a powerful representation that is notably different to what we usually see in the media. • Other elements of the advert (perhaps...
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