Music Video: Final index

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Media Assessment Learner Response

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  Q.1-  1/1 Q.2-  1/1 Q.3-  9/12  Expand: dominant red colour where? Is that the main point?  Re-writing this question The advert is trying to convey that this perfume is rich and elegant.In this advert Beyonce is wearing a red dress which connotes to love, passion, elegance and sexuality. The camera angle is low and her facial expression is determined which both portray her as powerful and dominant. This is further emphasised by Beyonce's status as a celebrity.  The high-key lighting is mostly focused on Beyonce as the product is hers and draws the audience's attention to her.  This  advert has text that tells the audience that this product is made by Beyonce which could appeal to more materialistic people (possibly aspirers) as they want to feel as luxurious and elegant as Beyonce . Q.4-  2/2 I think this is one of my strongest questions because I was able to identify the connotations of  the advert. Q.5- 4/6 Really good effort: Now add more detail + specifics such as costume
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First 10 Questions

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1)  Which part of the course are you looking forward to most? I'm looking forward to doing the course work because  I  like the creative  aspect of it. 2) What knowledge and skills do you hope to learn in Media? I would like to learn how to edit and make videos but also would like to know how to analyse movies and tv shows. 3) What grade are you realistically hoping to achieve in Media (5-9)?     7 4) What was the last TV programme or film you watched?      The last tv show I watched How I Met Your Mother  5) Why do you think that TV programme or film appealed to an audience? Why would an audience like it? I  think it appeals to an audience because it is a sitcom which is comforting to its audience and sitcoms are used to make people laugh therefore keeping viewer  retention if they just watch one episode rather than the whole series. 6) What technology have you used to access the media in the last 24 hours? (Radio, TV, phone etc.)     My phone and tv 7) What device do you use most
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Reception Theory

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1)-The preferred reading is the meaning the producers are trying to communicate to the audience. 2)-The  oppositional reading  is when the audience's opinion goes against the meaning the producers are trying to communicate. 3)-The Harry Brown trailer wants the audience's preferred reading to be that the teenagers are violent and dangerous as they are gang affiliated, criminals and some of them murder. 4)-The oppositional reading of the Harry Brown trailer is that Harry is just as much as a criminal as the teenagers are .This could be the interpretation as in the trailer he is seen with a gun and he wants to take revenge. 150 word McDonalds avert analysis 5)- This McDonalds advert's preferred reading is that the burger is worth the money and fresh. The producers want the audience to  think this as they repeat the word "fresh" and "big"."Big"emphasises that the amount is large giving the impression that the burger is big especially for the price
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