Music Video: Final index

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Coursework preliminary exercise

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1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.   -For the preliminary exercise I will create a video that is around 30 seconds long advertising the health drink Naked. This avert will follow the narrative of a teenage girl (hero) who spends too much time inside on screens but then has the Naked drink and begins to go outside. This promotes a healthy lifestyle to the audience who are mostly mainstream, the ages between 15-30 years old , likely enjoy hobbies like gaming and sport and likely working or middle class. I will include a match cut and have a fast paced editing style. There will be diegetic sound of the bottle opening and non-diegetic music in the background. 2)  Casting : Who will be in your preliminary exercise advert? -Me 3) Plan your locations: Where you will film your preliminary exercise?  - Bedroom+Park 4) Write your shot list: every shot you plan to film. This needs to be fa...
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Statement of intent

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  Statement of Intent I will be advertising  the Naked healthy drink with the slogan of "A sip of nature". The campaign for both adverts includes a call to action of purchasing the naked drink; however, the campaign will also have the idea of reconnecting with nature. The representation in my advert is a white female working class student; 15 years old teenager. My adverts will represent a successful lifestyle as the Naked smoothie promotes healthy nutrition and it promotes exploring nature which is always needed for excellent wellbeing. These campaigns will subvert the stereotype of women being domestic and very feminine as the main character will be working hard for school  and pursuing a masculine hobby (gaming). They will also challenge the stereotype that people in the working classes cannot be successful however there is more to being successful than money. My target audience is ages 15-30 years old and the target audience would be interested in hobbies like sport ,...
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His Dark Materials: Audience and Industries

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  Audience 1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can revise Pyschographics here. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: Teenager protagonists who are male and female   Personal Relationships: Will is the 'everyman' and the audience can see relate to him and view the magic through his eyes as he is from our world. Diversion (Escapism): Different worlds, talking animals, witches 3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to...
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