Summer Project: Coursework Planning

Research: health drink TV adverts

 Innocent

1) What is the unique selling point of the product? 

purity as the name innocent suggests this and the fact that they market it as pure fresh fruit .

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

I think this is aimed at children to young adults because of its charitable marketing and its packaging is very simplistic and has bright colours which would appeal to a child . I also believe that their target may also be in the psychographic group of the succeeder as it shows them being goal oriented in helping people and living a healthy lifestyle as this drink is healthy.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

The adverts include a lot of pack shots which is likely used to further emphasise their brand identity.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

They represent their own brand as ethical and good as they give a percentage of their profits to charity.

Lucozade

1) What is the unique selling point of the product? 

It helps u to energise to reach your highest ability and/or get better.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

Teenage to young adult and succeeder because it shows a energy full lifestyle with people achieving goals.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

It has a setting of a school gym which targets both the teenage to young adult target age and the psychographic group of succeeder.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

Many different ethnicities , likely middle class , different genders and ages of teenagers/ young adult.

Huel

1) What is the unique selling point of the product? 

The usp is the simplicity of the preperation.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

Its aimed at the aspirers or the succeeders as it appeals to a busy lifestyle and Huel wants to help make it easier.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

It has a voiceover with text to go with it and I like it as it targets the right audience by being quick and snappy.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

They represent their own brand as an easy solution for a busy lifestyle.

 TV advert planning 

Plan out the brand of health drink you are going to use along with the narrative and character for your two adverts. You also need to plan elements like the slogan, settings, music and more.

Answer the following TV advert pitch questions with your original idea for health drink TV adverts aimed at teenagers and young adults:

1) What brand of health drink are you going to use? You can use an existing drink.

naked

2) New slogan for the health drink (MUST be original - cannot be existing slogan): 

Mother Nature in a bottle.

3) Main character(s) that will appear in your adverts: 

A 15-16 year old going about with there regular life

4) Narrative: What will happen in your first advert? 

The main character will be on many technological devices then drinks naked and sees the beauty of nature.

5) Narrative: What will happen in your second advert? 

The main character overworked and tires then drinks it and sees the beauty of nature.

6) Where will you film your adverts? You need a different location for each advert.

A house, park, school

7) Who will be in your adverts? 

Me and friends.

8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music you can use existing music tracks.

Either me ,my sister or AI will do a voiceover, the music with be Harry Nilsson- One (instrumental) and 

9) How will your adverts appeal to your 15-30 year old target audience? 

They can relate to over using devices and being overwhelmed my work/schoolwork but may see that they need to go outside and enjoy it.

10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service. 

itv, netflix , channel 4

Statement of Intent

For my coursework my product that I will be advertising is the naked drink with the slogan of "Mother nature in a bottle". The campaign for both adverts is includes the call to action of purchasing the naked drink however, it the campaign will also have the idea of reconnecting with nature.

I plan to meet the brief by creating two 40-60 second adverts aimed at teenagers and young adults that focus on a healthy lifestyle. My narrative in one advertisement will include the main character who is relatable as she is going to be an "average" teenager that is overly dependent on technology but after drinking naked begins to view the natural and admire it. In the other advert the character will be the same but this time begins with being overworked and stressed by school then drinks naked and again connects with nature and feels relaxed. I will include a tracking shot ,pack shots and match cuts within both videos. Both will have high key and low key lighting when necessary , the costume for one will have uniform , both averts will have a natural setting at the end and one will have a controller as a prop. The lighting in a scene with the main character playing a game with the controller with overall have low-key lighting but bright high-key lighting due to the screen with almost suggests being in a trance with the technology. This empathises the idea of nature being a nice and relaxing break.

The representation in my advert is a white female low/middle class teenager.My adverts will represent a successful lifestyle as the naked juice promotes healthy eating/diet and it promotes breaks outside which is always needed for good wellbeing. These campaign of adverts will subvert the stereotype of women being domestic and very feminine as the main character will be working hard at school herself and doing a more masculine hobby (gaming). They will also challenge the stereotype that people in the lower classes can't be successful however, there is more to being successful than money.

My target audience could be any ethnicity , gender ,class ( but its less likely high class) however I am targeting ages 15-30. This audience would be interested in hobbies like sport , gaming and would likely be mainstream , succeeders and possible explorers. My adverts could offer personal identity as they can relate to the characters daily life.