Introduction to music video

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1) What are the key conventions of music video?

Narrative, quick cuts/editing , focus on the artist 

2) What is intertextuality?

Referencing one media text in another piece of media text.

3) When did music videos first become a major part of the music industry?

During the 1980s 

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV 

5) How are music videos distributed and watched in the digital age?

Mainly through YouTube , Spotify and Apple Music as they are the most easily accessible for a large target audience.

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