Preliminary exercise feedback and learner response

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WWW: There is planning in terms of your coursework statement of intent and products, but I cannot see preliminary planning on your blog – please ensure that you complete all planning before proceeding to production work. Your production and narrative are clear and demonstrates good understanding of editing process. It is likely to appeal to the target audience.

EBI: The main issue is the length of your preliminary exercise; it is way below the expected length, and I think you would agree it feels more like a Instagram Reel or YouTube Short rather than a commercial advert on TV or streaming channel. You also need to ensure that you include a range of sound (diegetic and non-diegetic), and a slogan.

LR: Complete the missing work as outlined above and post your completed preliminary exercise to your blog once it’s uploaded.

As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Explain your decision.

-I will produce the 2 video adverts for my coursework. I chose this because I find it more interesting and it will be more efficient to get marks therefore a high grade. 

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