Paper 1 assessment learner response

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 1) 26/42 marks, grade 7

-WWW: Overall strong assessment with good knowledge and understanding of CSPs in this assessment e.g. Tatler and Black Widow.

-EBI: More developed analysis e.g. subject terminology and theories  for example Q3 (narrative features).

2)Typography- Upper case and bold – connotations of the important, powerful message of the

image and copy.

Photographic Codes- Long shot shows the whole power of the body and the effort involved in pushing the tyre.

Verbal codes (use of language)- The text is positioned over the top of the tyre to signify the challenge and create synergy between the image and the message in the text.

3)-The structure of the narrative: it follows a linear structure and features versions of iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a lookalike for Gregory Peck) associated with sophistication and desirability.

-There is disequilibrium at the start when the village is associated with chaos (fruit falling, bus stopping, people shouting). This is juxtaposed with the calm, heroic persona that the audience encounters when they meet Hepburn and, when the new equilibrium is restored at the end, the sweeping vista suggests endless possibilities / traditional happy ending at the closure of the narrative.

-The use of intertextuality: The narrative references Roman Holiday so rewards audiences who have knowledge of the glamour of old Hollywood. The narrative is a parody of the original film where Audrey Hepburn’s character steals Gregory Peck’s Vespa motorcycle and he jumps on the back whilst Italians shout at them, a bus goes past and a lady drops fruit.

4)- ‘Blond Ambition’ shows link to Prime Minister Boris Johnson (interview with his brother). Reflects Tatler’s focus on power and influence in Britain. This is also seen in cover line ‘Inside the new British establishment’.

- Emma Weymouth, Marchioness of Bath, cover star – reflects changing attitudes towards race and ethnicity in Britain and the influence of campaigns such as the Black Lives Matter movement.

- Cover image reflects British culture’s interest in stately homes and high society events with Weymouth dressed in a ballgown in the gardens of her Longleat house.

- References to royalty / aristocracy suggests elite demographic and reflects ingrained aspects of British culture (‘Off Duty Royal Dressing’).

5)-The importance of the Marvel franchise and the overall Marvel Cinematic Universe (MCU).

-Specific IMAX promotions with 22 minutes of the film shot in 1.90:1 aspect ratio especially for IMAX cinemas.

-Marketing Black Widow was a challenge due to the Covid pandemic and it therefore did not make as much money at the box office as other Marvel films despite this marketing and promotion.

6) - I am going to work on my media terminology, time management and try to develop my analysis.

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