Video adverts pre-production

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 1) Create TWO scripts for your two different adverts

2) Shot list

3) Mise-en-scene

4) Shooting schedule 

Statement of Intent

For my coursework my product that I will be advertising is the naked drink with the slogan of "A sip of nature". The campaign for both adverts is includes the call to action of purchasing the naked drink however, it the campaign will also have the idea of reconnecting with nature.

I plan to meet the brief by creating two 40-60 second adverts aimed at teenagers and young adults that focus on a healthy lifestyle. My narrative in one advertisement will include the main character who is relatable as she is going to be an "everyman" character that is overly dependent on technology but after drinking naked begins to view the natural and admire it. In the second advert the character will be the same but this time begins with being overworked and stressed by school then drinks naked and again connects with nature and feels relaxed. I will include a tracking shot ,pack shots and match cuts within both videos. Both averts will have a natural setting at the end, the costume for one will have uniform and one will have a controller as a prop. The lighting in a scene with the main character playing a game with the controller with overall have low-key lighting but bright high-key lighting due to the screen with almost suggests being in a trance with the technology. This empathises the idea of nature being a nice and relaxing break for a person with a healthy lifestyle.

The representation in my advert is a white female low/middle class 15 year old teenager. My adverts will represent a successful lifestyle as the naked juice promotes healthy eating/diet and it promotes breaks outside which is always needed for good wellbeing. These campaign of adverts will subvert the stereotype of women being domestic and very feminine as the main character will be working hard for school  and doing a more masculine hobby (gaming). They will also challenge the stereotype that people in the lower classes can't be successful however, there is more to being successful than money.

My target audience could be any ethnicity , gender ,class ( but its less likely high class) however I am targeting ages 15-30. This audience would be interested in hobbies like sport , gaming and would likely be mainstream , succeeders and possible explorers. My adverts could offer personal identity as they can relate to the characters daily life.


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