Dhurata's Media Blog

  1) What years did YouTube, Twitter and Instagram launch? YouTube in 2005, Twitter in 2006, and in 2010, Instagram  2) What is the definition of an influencer? They haver a large, devoted following, who give their followers access to a carefully curated version of their lives. In this “authentic” context, sponsored content, known as “sponcon”, has proved a potent tool for selling products. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. KSI- 24.8 million subscribers on his main channel  4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. The tech consultant SignalFire thinks that “the creator economy” – built by those who post and monetise content online – emp...

  Statement of Intent I will be advertising  the Naked healthy drink with the slogan of "A sip of nature". The campaign for both adverts includes a call to action of purchasing the naked drink; however, the campaign will also have the idea of reconnecting with nature. The representation in my advert is a white female working class student; 15 years old teenager. My adverts will represent a successful lifestyle as the Naked smoothie promotes healthy nutrition and it promotes exploring nature which is always needed for excellent wellbeing. These campaigns will subvert the stereotype of women being domestic and very feminine as the main character will be working hard for school  and pursuing a masculine hobby (gaming). They will also challenge the stereotype that people in the working classes cannot be successful however there is more to being successful than money. My target audience is ages 15-30 years old and the target audience would be interested in hobbies like sport ,...

WWW: There is planning in terms of your coursework statement of intent and products, but I cannot see preliminary planning on your blog – please ensure that you complete all planning before proceeding to production work. Your production and narrative are clear and demonstrates good understanding of editing process. It is likely to appeal to the target audience. EBI: The main issue is the length of your preliminary exercise; it is way below the expected length, and I think you would agree it feels more like a Instagram Reel or YouTube Short rather than a commercial advert on TV or streaming channel. You also need to ensure that you include a range of sound (diegetic and non-diegetic), and a slogan. LR: Complete the missing work as outlined above and post your completed preliminary exercise to your blog once it’s uploaded. As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Explain your de...

1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.   -For the preliminary exercise I will create a video that is around 30 seconds long advertising the health drink Naked. This avert will follow the narrative of a teenage girl (hero) who spends too much time inside on screens but then has the Naked drink and begins to go outside. This promotes a healthy lifestyle to the audience who are mostly mainstream, the ages between 15-30 years old , likely enjoy hobbies like gaming and sport and likely working or middle class. I will include a match cut and have a fast paced editing style. There will be diegetic sound of the bottle opening and non-diegetic music in the background. 2)  Casting : Who will be in your preliminary exercise advert? -Me 3) Plan your locations: Where you will film your preliminary exercise?  - Bedroom+Park 4) Write your shot list: every shot you plan to film. This needs to be fa...

 1) 26/42 marks, grade 7 -WWW: Overall strong assessment with good knowledge and understanding of CSPs in this assessment e.g. Tatler and Black Widow. -EBI: More developed analysis e.g. subject terminology and theories  for example Q3 (narrative features). 2)Typography -  Upper case and bold – connotations of the important, powerful message of the image and copy. Photographic Codes - Long shot shows the whole power of the body and the effort involved in pushing the  tyre. Verbal codes (use of language) - The text is positioned over the top of the tyre to signify the challenge and create  synergy between the image and the message in the text. 3) -The structure of the narrative: it follows a linear structure and features versions of iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a  lookalike for Gregory Peck) associated with sophistication and desirability. -There is disequilibrium at the start when the village is associated with...

  1) Create TWO scripts for your two different adverts 2) Shot list 3) Mise-en-scene 4) Shooting schedule  Statement of Intent For my coursework my product that I will be advertising is the naked drink with the slogan of "A sip of nature". The campaign for both adverts is includes the call to action of purchasing the naked drink however, it the campaign will also have the idea of reconnecting with nature. I plan to meet the brief by creating two 40-60 second adverts aimed at teenagers and young adults that focus on a healthy lifestyle. My narrative in one advertisement will include the main character who is relatable as she is going to be an "everyman" character that is overly dependent on technology but after drinking naked begins to view the natural and admire it. In the second advert the character will be the same but this time begins with being overworked and stressed by school then drinks naked and again connects with nature and feels relaxed. I will i...

Research: health drink TV adverts  Innocent 1) What is the  unique selling point  of the product?  purity as the name innocent suggests this and the fact that they market it as pure fresh fruit . 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . I think this is aimed at children to young adults because of its charitable marketing and its packaging is very simplistic and has bright colours which would appeal to a child . I also believe that their target may also be in the psychographic group of the succeeder as it shows them  being goal oriented in helping people and living a healthy lifestyle as this drink is healthy. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV adve...

  Audience 1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can revise Pyschographics here. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: Teenager protagonists who are male and female   Personal Relationships: Will is the 'everyman' and the audience can see relate to him and view the magic through his eyes as he is from our world. Diversion (Escapism): Different worlds, talking animals, witches 3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to...

  Audience 1) Who is the target audience for Doctor Who? Do you think it has changed since 1963? The target audience is mainstream , people who like sci-fi. I think it hasn't changed that much as it is still mainstream but due to the new diversity implemented everyone could see themselves in the show therefor the target audience is larger as rather than an old, white male doctor different ethnicities, genders and ages have been the doctor in recent times. 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: A teenager could relate to Susan being viewed as different and how she is rebellious to her parent figure and adults (mostly parents) could relate to the teachers concern for Susan. Personal Relationships: The cliffhanger makes the audience want to see how the teachers will get back to...