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Paper 1 assessment learner response

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 1) 26/42 marks, grade 7 -WWW: Overall strong assessment with good knowledge and understanding of CSPs in this assessment e.g. Tatler and Black Widow. -EBI: More developed analysis e.g. subject terminology and theories  for example Q3 (narrative features). 2)Typography -  Upper case and bold – connotations of the important, powerful message of the image and copy. Photographic Codes - Long shot shows the whole power of the body and the effort involved in pushing the  tyre. Verbal codes (use of language) - The text is positioned over the top of the tyre to signify the challenge and create  synergy between the image and the message in the text. 3) -The structure of the narrative: it follows a linear structure and features versions of iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a  lookalike for Gregory Peck) associated with sophistication and desirability. -There is disequilibrium at the start when the village is associated with chaos (fruit  falling, bus s
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Video adverts pre-production

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  1) Create TWO scripts for your two different adverts 2) Shot list 3) Mise-en-scene 4) Shooting schedule  Statement of Intent For my coursework my product that I will be advertising is the naked drink with the slogan of "A sip of nature". The campaign for both adverts is includes the call to action of purchasing the naked drink however, it the campaign will also have the idea of reconnecting with nature. I plan to meet the brief by creating two 40-60 second adverts aimed at teenagers and young adults that focus on a healthy lifestyle. My narrative in one advertisement will include the main character who is relatable as she is going to be an "everyman" character that is overly dependent on technology but after drinking naked begins to view the natural and admire it. In the second advert the character will be the same but this time begins with being overworked and stressed by school then drinks naked and again connects with nature and feels relaxed. I will include a
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Summer Project: Coursework Planning

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Research: health drink TV adverts  Innocent 1) What is the  unique selling point  of the product?  purity as the name innocent suggests this and the fact that they market it as pure fresh fruit . 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . I think this is aimed at children to young adults because of its charitable marketing and its packaging is very simplistic and has bright colours which would appeal to a child . I also believe that their target may also be in the psychographic group of the succeeder as it shows them  being goal oriented in helping people and living a healthy lifestyle as this drink is healthy. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert  conventions  such as voiceover for example.  The adverts include a lot of pack shots
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His Dark Materials: Audience and Industries

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  Audience 1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can revise Pyschographics here. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: Teenager protagonists who are male and female   Personal Relationships: Will is the 'everyman' and the audience can see relate to him and view the magic through his eyes as he is from our world. Diversion (Escapism): Different worlds, talking animals, witches 3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer. 
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Doctor Who: Audience and Industry

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  Audience 1) Who is the target audience for Doctor Who? Do you think it has changed since 1963? The target audience is mainstream , people who like sci-fi. I think it hasn't changed that much as it is still mainstream but due to the new diversity implemented everyone could see themselves in the show therefor the target audience is larger as rather than an old, white male doctor different ethnicities, genders and ages have been the doctor in recent times. 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: A teenager could relate to Susan being viewed as different and how she is rebellious to her parent figure and adults (mostly parents) could relate to the teachers concern for Susan. Personal Relationships: The cliffhanger makes the audience want to see how the teachers will get back to
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Doctor Who: Language and Representation

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Language an Contexts 1) Write a summary of the notes from our in-class analysis of the episode. You can use your own notes from the screening in class or this Google document of class notes (you'll need your GHS Google login).  Camerawork and sound: The hum in the beginning of the episode creates mystery and illustrates the sci-fi genre Mise-en-scene: The Doctor's costume is out of place (odd hat and scarf) to convey his strange and alien behaviour Narrative and genre: sci-fi genre , character theory- Susan is the princess while the doctor could be the villain/ anti-hero of this episode , no equilibrium at the end as it leaves on a cliff-hanger . 2) How can we apply narrative theories to this episode of   Doctor Who ?  Todorov's Equilibrium: Susan is at school but teachers are worried about her , augment with The Doctor outside the Tardis , there is no resolution for this episode. Propp's character theory: Susan would be the princess, the Doctor would be villain/anti-he
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Music Video: Final index

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1) Music Video: Introduction 2)  Music Video: BLACKPINK - How You Like That CSP 3)  Music Video: Arctic Monkeys - I Bet You Look Good On The Dancefloor CSP
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Arctic Monkeys - I Bet You Look Good On The Dancefloor

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  Arctic Monkeys: Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Middle/lower class, "regular" people , age 20-40 , niche audience 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Diversion from reality,  3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? They would pirate their songs which gained attention from an audience making them recognisable and famous. 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? They want their fans to appreciate their song writing and singing talent rather then a specticle of a music video. Arctic Monkeys: Industry 1) How did the Arctic Monkeys first achieve success
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BLACKPINK - How You Like That CSP

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  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blinks are the name of BLACKPINK fans and their demographic/ psychographics are young teenage girls age 12-16  years and mainstream. 2) What audience pleasures are offered by the music video for How You Like That? Diversion from reality, personal identity 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  4) How was the How You Like That music video marketed and promoted to the audience? They produced a slower choreography towards the song with all the members wearing black and a pink background which establishes their brand ethos and was created to go viral as others across the globe could copy the dance and word of mouth would promote their song. 5) Why is K-pop a global phenomenon and what has helped it to become so popular? K-pop began to add more English
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Introduction to music video

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1) What are the key conventions of music video? Narrative, quick cuts/editing , focus on the artist  2) What is intertextuality? Referencing one media text in another piece of media text. 3) When did music videos first become a major part of the music industry? During the 1980s  4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV  5) How are music videos distributed and watched in the digital age? Mainly through YouTube , Spotify and Apple Music as they are the most easily accessible for a large target audience.
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