Statement of intent
Statement of Intent I will be advertising the Naked healthy drink with the slogan of "A sip of nature". The campaign for both adverts includes a call to action of purchasing the naked drink; however, the campaign will also have the idea of reconnecting with nature. I plan to meet the brief by creating two 40-60 second adverts aimed at teenagers and young adults that focus on a healthy lifestyle. My narrative in advertisement one will include the main character who is relatable as she is going to be an "everyman" character that is overly dependent on technology but after drinking Naked begins to view the natural environment and admire it. In advertisement two, the character will be the same but this time begins with being overworked and stressed by school then drinks Naked and again connects with nature and feels relaxed. I will include a tracking shot ,pack shots and match cuts within both adverts. Both adverts will have multiple shots of the main character (hero