Dhurata's Media Blog

  Statement of Intent I will be advertising  the Naked healthy drink with the slogan of "A sip of nature". The campaign for both adverts includes a call to action of purchasing the naked drink; however, the campaign will also have the idea of reconnecting with nature. The representation in my advert is a white female working class student; 15 years old teenager. My adverts will represent a successful lifestyle as the Naked smoothie promotes healthy nutrition and it promotes exploring nature which is always needed for excellent wellbeing. These campaigns will subvert the stereotype of women being domestic and very feminine as the main character will be working hard for school  and pursuing a masculine hobby (gaming). They will also challenge the stereotype that people in the working classes cannot be successful however there is more to being successful than money. My target audience is ages 15-30 years old and the target audience would be interested in hobbies like sport ,...

WWW: There is planning in terms of your coursework statement of intent and products, but I cannot see preliminary planning on your blog – please ensure that you complete all planning before proceeding to production work. Your production and narrative are clear and demonstrates good understanding of editing process. It is likely to appeal to the target audience. EBI: The main issue is the length of your preliminary exercise; it is way below the expected length, and I think you would agree it feels more like a Instagram Reel or YouTube Short rather than a commercial advert on TV or streaming channel. You also need to ensure that you include a range of sound (diegetic and non-diegetic), and a slogan. LR: Complete the missing work as outlined above and post your completed preliminary exercise to your blog once it’s uploaded. As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Explain your de...

1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.   -For the preliminary exercise I will create a video that is around 30 seconds long advertising the health drink Naked. This avert will follow the narrative of a teenage girl (hero) who spends too much time inside on screens but then has the Naked drink and begins to go outside. This promotes a healthy lifestyle to the audience who are mostly mainstream, the ages between 15-30 years old , likely enjoy hobbies like gaming and sport and likely working or middle class. I will include a match cut and have a fast paced editing style. There will be diegetic sound of the bottle opening and non-diegetic music in the background. 2)  Casting : Who will be in your preliminary exercise advert? -Me 3) Plan your locations: Where you will film your preliminary exercise?  - Bedroom+Park 4) Write your shot list: every shot you plan to film. This needs to be fa...

 1) 26/42 marks, grade 7 -WWW: Overall strong assessment with good knowledge and understanding of CSPs in this assessment e.g. Tatler and Black Widow. -EBI: More developed analysis e.g. subject terminology and theories  for example Q3 (narrative features). 2)Typography -  Upper case and bold – connotations of the important, powerful message of the image and copy. Photographic Codes - Long shot shows the whole power of the body and the effort involved in pushing the  tyre. Verbal codes (use of language) - The text is positioned over the top of the tyre to signify the challenge and create  synergy between the image and the message in the text. 3) -The structure of the narrative: it follows a linear structure and features versions of iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a  lookalike for Gregory Peck) associated with sophistication and desirability. -There is disequilibrium at the start when the village is associated with...

  1) Create TWO scripts for your two different adverts 2) Shot list 3) Mise-en-scene 4) Shooting schedule  Statement of Intent For my coursework my product that I will be advertising is the naked drink with the slogan of "A sip of nature". The campaign for both adverts is includes the call to action of purchasing the naked drink however, it the campaign will also have the idea of reconnecting with nature. I plan to meet the brief by creating two 40-60 second adverts aimed at teenagers and young adults that focus on a healthy lifestyle. My narrative in one advertisement will include the main character who is relatable as she is going to be an "everyman" character that is overly dependent on technology but after drinking naked begins to view the natural and admire it. In the second advert the character will be the same but this time begins with being overworked and stressed by school then drinks naked and again connects with nature and feels relaxed. I will i...