Dhurata's Media Blog

 1)The OMO advert was produced in 1955. 2)Women were represented as very domestic in the 1950's due to the fact men were going back to work after world war 2 and wanted the power over women by taking their jobs back. 3)The heading message and the style of the text promotes the product by using the words 'white' and 'bright' which has synergy with the rest of this advert as those words are repeated multiple times in this print advert . This repetition  is used to emphasise how much cleaner the clothes will be after use of OMO and it creates brand  identity. 4)The actress is wearing makeup and her hair is done which shows us that society expected women to look pretty always even whilst doing jobs/chores . 5) There is a pack shot of the product to show the consumers what they are actually going to buy. 6) 7)The anchorage text uses persuasive language to encourage the audience to buy this product 8)This advert represents women as domestic which reinforces the h...

^ 1950-1960's ^ ^ 2000's and above ^ -In the 1950's and 1960's adverts women are stereotyping women as weak and always good looking .This can be seen as the right adverts is suggesting women need a man to help them and can't do things by themselves.The first two adverts illustrates women needing to have sex appeal and not getting "middle age skin" which shows that women were meant to be seen as beautiful at all times. -In the post 2000's adverts women are still being portrayed as needing to be beautiful at all times.This can be seen as the right advert show the standards for women which  sexualises the women as she is the focus an has little clothes on. The advert on the left is more positive towards women's looks as it has the slogan "barely makeup sheerly you" however, it somewhat contradicts itself because the model is clearly wearing a lot of make up and is filtered showing that women are still used to look beautiful. 

 Part 1 : skittles advert analysis  1) Key conventions in this skittles advert : - There is a pack shot of the bag of skittles to show the audience the product that is being sold. - The setting/background   is a blue sky with a rainbow ,that is made out of skittles, which has many positive connotations such as bliss, creativity, delight and joy. This puts the impression into the audience's mind that buying/eating skittles will give them this euphoric feeling. - The repetition of  rainbow imagery creates synergy throughout this advert and overall marketing scheme for skittles especially as their unique selling point is tasting rainbow of colours and flavours that skittles provides. - Skittles' slogan is an imperative     - The logo is a bright white colour to catch the consumer's attention.  The producers want the product to be looked at as fresh and new which the colour white connotes too. 2) The unique selling point of skittles is that...

 1) Independent cinema is when films are directed to a more niche audience and have lower budget and have smaller marketing however directors usually have more creative freedom when making it .This is contrasting with Hollywood blockbusters as they have a huge budget and not as much creative freedom as they have to appeal to a mainstream audience. 2) I, Daniel Blake is about a man who recently had a heart attack meaning he has to find a new job and is denied benefits if he doesn't. Daniel meets a single mother of two kids who is also struggling with benefits and Daniel starts protesting. 3) Ken Loach directed I, Daniel Blake which is important as he is a director who is well known for his authentic movies and social commentary meaning this movie is made with the intent to have a heavy message rather than to be a cash grab. 4) I, Daniel Blake was promoted with traditional methods along with more creative and disruptive marketing methods such as premiering in Newcastle to gain local...