Dhurata's Media Blog

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. -Fashion, life hacks and exclusive celebrity content 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? - H eat ensures readers with conversation-starters they can show off about to their mates down the pub, their journalists have the answers to the questions before they’ve even been asked and they help celebrities to talk about their biggest secrets and they find the funny, wherever it’s hiding. 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? - Heat readers are obsessed with their wardrobes and they rely on heat to provide them with the best, most beautiful and affordable edit of the high street and online’s hottest must-buys. 4) Look at page 5...

 1)Grade 6, 20/32 -WWW=You clearly know the CSP's really well and you are using media terminology accurately mostly. -EBI=Be as specific and formal as you can in your answers with as much detail as you can. 2) Q1= 2/2 Q2= 8/12 Q3= 2/6 Q4= 8/12 3) • The scientific/futuristic is implied by the product’s qualities – this would be appealing to the audience. • Idea of cleanliness being next to godliness. • adverts would be taken at face value in the 1950s and believed to be true. 4) • Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black woman in open-plan office behind a MacBook with mise-en-scene emphasising her power and authority (e.g. costume, pose, expression, setting). • Chuka Umunna in suit with Houses of Parliament behind him subverts stereotypes of black men in the media. Again, camera shot and mise-en-scene creates a powerful representation that is notably different to what we usually see in the media. • Other elements of the advert (perhaps...

1 )  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Advertising CSP 3: Represent NHS Blood campaign 

1) Film Industry: Marketing - Marvel Cinematic Universe 2) Film Industry: Black Widow 3) Film Industry: I, Daniel Blake

  1) Look at the  Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? The editor introduces the magazine by stating that the target audience is high class, rich people 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? ABC1 = 83%, AB i= 51%, females = 73%, average age = 41, average HHI = £261,572 These statistics suggest that most average Tatler readers are older and rich. The fact that a majority of people live in London suggest that they are wealthy and high class. The fact that most readers are female illustrate how most of the magazine is about women's fashion.   3) Look at page 6. What do Tatler readers think about fashion? How much do...