Demographics And Psychographics

-

1) What information do media companies use to create a demographic profile of their audience?

-Media companies use things that are fixed at that specific time for example age, gender, location, ethnicity and class. 

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

-Media companies and advertisers use audience profiling and not just demographics  because they need to include consumers' hobbies and interests in marketing to make it more appealing to their target population. Also demographic profiling has a lot of restrictions as fixed characteristics can't be the only thing you're marketing for.

3) What psychographic group or groups do you belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!

-I think I belong in Mainstream and Aspirer. I believe this because everyone is mainstream so I am too and I think I'm aspirer because I care about what other people think however, I am not always thinking in a materialistic way.


Comments

Post a Comment

Popular posts from this blog

Media Assessment Learner Response

-
  Q.1-  1/1 Q.2-  1/1 Q.3-  9/12  Expand: dominant red colour where? Is that the main point?  Re-writing this question The advert is trying to convey that this perfume is rich and elegant.In this advert Beyonce is wearing a red dress which connotes to love, passion, elegance and sexuality. The camera angle is low and her facial expression is determined which both portray her as powerful and dominant. This is further emphasised by Beyonce's status as a celebrity.  The high-key lighting is mostly focused on Beyonce as the product is hers and draws the audience's attention to her.  This  advert has text that tells the audience that this product is made by Beyonce which could appeal to more materialistic people (possibly aspirers) as they want to feel as luxurious and elegant as Beyonce . Q.4-  2/2 I think this is one of my strongest questions because I was able to identify the conn...
Read more

Reception Theory

-
1)-The preferred reading is the meaning the producers are trying to communicate to the audience. 2)-The  oppositional reading  is when the audience's opinion goes against the meaning the producers are trying to communicate. 3)-The Harry Brown trailer wants the audience's preferred reading to be that the teenagers are violent and dangerous as they are gang affiliated, criminals and some of them murder. 4)-The oppositional reading of the Harry Brown trailer is that Harry is just as much as a criminal as the teenagers are .This could be the interpretation as in the trailer he is seen with a gun and he wants to take revenge. 150 word McDonalds avert analysis 5)- This McDonalds advert's preferred reading is that the burger is worth the money and fresh. The producers want the audience to  think this as they repeat the word "fresh" and "big"."Big"emphasises that the amount is large giving the impression that the burger is big especially for the price...
Read more

Film Industry: Marvel Cinematic Universe

-
1) There were 22 marvel movies when the  article was published. 2) According to this article marvel was making more than £13.7bn at the time the article was posted. 3)  In 2007, Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man.However, they still owned the rights to the core avengers Hulk ,Thor ,Iron man , Black widow, Captain America and Hawkeye so the introduced these characters in other movies and then The Avengers. 4)  Sony had bought Spiderman for $7 million. Even though he is owned by Sony, Marvel and Sony have agreed on a partnership to allow Tom Holland to appear in MCU movies but Sony still owns Spiderman.   5) The Fantastic Four series and the X-Men were sold to 20th Century Fox. However, Marvel expected to be able to use them again because of the merge. 6) Disney announced plans for new marvel TV shows on Disney+ for example Lo...
Read more