Denotation And Connotation

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The producer of this water aid advert is trying to persuade the audience to donate to its charity. The non-verbal code "dig toilets not graves" conveys to the audience that this boy and his community have bad hygiene and sanitation that can lead to death. This makes the audience sympathise and feel pity towards this boy making them more likely to donate and help the charity.



The producers of this ford advert are trying to convey to the audience that their car is so good and reliable that it can take you all around the city and make you more adventurous and bold.There is a non verbal code that suggests to the audience that owning the keys to the car makes them more adventurous as " the city is in your hands". This tagline makes the consumer feel like if they buy this product they will be a better and more interesting person , leading to more sales of this car. There is also a lot of blue used which could illustrate a clean aesthetic and this is emphasised the high key lighting used .
Ford Advertisement | racheljungkind


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