His Dark Materials: Audience and Industries
Audience 1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: Teenager protagonists who are male and female Personal Relationships: Will is the 'everyman' and the audience can see relate to him and view the magic through his eyes as he is from our world. Diversion (Escapism): Different worlds, talking animals, witches 3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to...