Reception Theory

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1)-The preferred reading is the meaning the producers are trying to communicate to the audience.

2)-The oppositional reading is when the audience's opinion goes against the meaning the producers are trying to communicate.

3)-The Harry Brown trailer wants the audience's preferred reading to be that the teenagers are violent and dangerous as they are gang affiliated, criminals and some of them murder.

4)-The oppositional reading of the Harry Brown trailer is that Harry is just as much as a criminal as the teenagers are .This could be the interpretation as in the trailer he is seen with a gun and he wants to take revenge.

150 word McDonalds avert analysis

5)-This McDonalds advert's preferred reading is that the burger is worth the money and fresh. The producers want the audience to  think this as they repeat the word "fresh" and "big"."Big"emphasises that the amount is large giving the impression that the burger is big especially for the price. It implies a quantity over quality mentality for their product. In addition, the word "fresh" is repeated to convince the consumer that the burger isn't as unhealthy as you might first assume. On the other hand, the oppositional reading is that it is unhealthy or even sickly. The audience may think this as the product that they are trying to sell is a burger which is already unhealthy and it's a brand (McDonalds) which is known for being quite cheap yet unhealthy compared to other fast food restaurants. The negotiated reading could be that the consumer knows its very unhealthy yet believes it is worth the money for the amount of food given.

Comments

  1. R Fowler GCSE Media blog28 November 2023 at 05:21

    Good analysis and level of detail on the advert - well done! Try and use media glossary to add more media terms.

    ReplyDelete

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