Summer Project: Coursework Planning
Research: health drink TV adverts Innocent 1) What is the unique selling point of the product? purity as the name innocent suggests this and the fact that they market it as pure fresh fruit . 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why . I think this is aimed at children to young adults because of its charitable marketing and its packaging is very simplistic and has bright colours which would appeal to a child . I also believe that their target may also be in the psychographic group of the succeeder as it shows them being goal oriented in helping people and living a healthy lifestyle as this drink is healthy. 3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. The adverts include a lot of pack shots