Introduction to OSP: Influencers blog tasks
1) What years did YouTube, Twitter and Instagram launch? YouTube in 2005, Twitter in 2006, and in 2010, Instagram 2) What is the definition of an influencer? They haver a large, devoted following, who give their followers access to a carefully curated version of their lives. In this “authentic” context, sponsored content, known as “sponcon”, has proved a potent tool for selling products. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. KSI- 24.8 million subscribers on his main channel 4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. The tech consultant SignalFire thinks that “the creator economy” – built by those who post and monetise content online – emp...